For those of you who think TV has always been streaming, here’s a brief refresher: SYLO is referring to the organisation that measures and scores audience viewership for television programs in the United States.
SYLO describes itself as “the Nielsen ratings” of influencer marketing,” which would be a great description if anyone remembered what the Nielsen ratings were. Now, SYLO aims to set the standard (which-and I’m talking to you, SYLO-should be your slogan: “We set the standard.”). Meanwhile, websites like ours publish posts about how difficult it is to calculate ROI and other measures of success with influencer marketing, absent any kind of measurement standard.
#SYLO SUMMARY PROFESSIONAL#
They’ve spent much of their professional lives analysing statistical models for digital media and marketing, and so have been keenly involved in these behind-the-scenes number crunching. SYLO’s two co-founders, Brett Garfinkel and Erik Schwab, have been working at the intersection of tech and media for nearly 40 years (combined). The company was founded in 2016, just in the nick of time, with the express purpose of providing third-party (read: unbiased) analytics on influencer campaign performance. How did the post do compared to the rest of the influencer’s body of work? On the surface, the numbers might seem impressive-this post got 100K likes and 22K comments!-especially if you weren’t aware that she regularly gets 5 times the engagement with non-branded posts. Metrics only give you an isolated picture, absent of context. Ultimately, though, they really had no standard by which to measure a given post’s performance. Or, they might have seen no tangible benefit and called it a failure.
They might have gotten direct sales out of a campaign, or an uptick in followers, and called it a success. They’d get their standard metrics-reach, engagement, shares-and maybe some demographic data about the audiences.
#SYLO SUMMARY FULL#
Sylo's price movement over the past month has led to a a strong short-term technical score due to recent trading giving more bullish signals for traders on the token's short-term movement.Ĭlick Here to get the full Report on Sylo ( SYLO).After the influencer marketing rush of 2016, a lot of companies that had thrown marketing dollars at influencers were left wondering what they’d just paid for. Often used as payment for services in a particular blockchain environment. Sylo's subclass Payment Tokens: A token used as a form of payment for goods and services either in or outside of the crypto ecosystem. Over the past 24 hours SYLO's volume is below its average with $2,295,581.04 exchanged. The volume for SYLO is relatively average as the most traded 100 cryptos have roughly $100 million worth of the crypto exchanged over a 24 hour period and a large portion of the market trades at least $5 million worth each day. Sylo's average volume is average as $14,917,130.60 worth of the token is typically traded over a 24 hour period. The market valuation for Sylo is relatively average due to the largest 100 cryptos having a market cap above $1 billion and SYLO sits underneath that mark but remains above $100 million in market capilization. SYLO has a average market cap compared to the majority of tokens with a total market value of $14,502,173.23. In summation, the recent trading history of Sylo suggest that traders are currently bullish on the token. Meanwhile, SYLO's current price of $0.005964003 is above its average price of $0.004436614 set over the past month of trading, leading to a strong short-term technical score.